Peter “webdoc” Martin is a nationally recognized automotive marketing expert, technology correspondent, and thought leader with nearly four decades of hands-on experience in the automotive industry. His career began in 1986 at Ricart Ford, where he was part of the team that helped elevate the dealership to the #1 Ford dealership in the nation. That early exposure to high-performance dealership operations shaped his deep understanding of retail automotive challenges, fixed operations, and the critical role marketing and technology play in dealer success.

Over the years, Peter has worked extensively in dealerships and alongside dealers, evolving into one of the industry’s leading voices on digital marketing, email marketing, database development, conquest marketing, online reputation management, and the integration of technology to drive sales and retention. He is the President of Cactus Sky Digital, a full-service automotive digital marketing agency known for developing innovative, results-driven programs, systems, and tools designed specifically for dealerships in today’s rapidly changing market.

Peter is also widely known as the “webdoc,” a name that originated through his work on ASTN (Automotive Satellite Television Network), where he brought website reviews, technology and digital marketing strategy insights directly to automotive dealers and industry professionals. His work on ASTN established him as a trusted voice in automotive technology and marketing. Building on that credibility, Peter later became a technology correspondent for ABC News in Florida, where he delivered on-air segments covering technology trends, product innovation, and practical tech advice for a broader consumer audience.

A frequent and respected speaker, Peter has presented at multiple NADA Conventions, as well as Digital Dealer, and other major automotive industry events, where he educates dealers, vendors, and executives on modern marketing strategies and emerging technologies. In addition, he is a contributing writer and editor for leading industry publications including Fixed Ops Magazine, Dealer Magazine, AutoSuccess, and other automotive media outlets.

Now serving as co-host of the AutoHubShow, Peter “webdoc” Martin brings his decades of dealership experience, media background, and marketing expertise to the forefront, offering practical insights, expert commentary, and forward-thinking perspectives that make him one of the most trusted and influential voices in the automotive industry today.